La Necedad
2023, 2024, 2025
Blog and newsletter for independent publication covering culture and music.
Journalist Carlos Soto started La Necedad during the early COVID-19 pandemic. Collaboration between a diverse roster of writers has allowed La Necedad to become a voice for celebrating local up-and-coming arts and music scenes and pop culture at large. Initially a Substack newsletter, he approached me to build a new publishing platform that grants him complete ownership and independence over the content produced.
The new website expands on the reader’s and writer’s experience by integrating new features like a modern content management system with multimedia blocks, more customizable newsletter configuration, support for multiple authors, different layouts for articles and a signature visual overhaul.
Work done at Los Hopper. Powered by Eleventy, Sanity and Mailchimp.
- Web Design, Web Development by Ed Ponce.
- Creative Direction, Web Design by Stefano Giustiniani.